The platform
A live view of acquisition quality
Traditional reports focus on volume, cost and historic retention. DonorVoice adds the donor experience and leading indicators that help explain future performance.
The platform shows where quality is strong, where risk is building and which operational changes are most likely to improve donor retention.
From signal to action
Who may leave?
Identify newly acquired donors who show a higher risk of early cancellation.
Why?
Understand whether risk is connected to targeting, data quality, donor experience, intention to stay or unmet psychological needs.
Where?
Compare results by agency, office, campaign, team, fundraiser or call agent.
What should we do?
Translate insight into coaching, donor service follow-up, changes to the proposition or improvements to the acquisition process.
Dashboards
One platform, multiple levels of insight
Performance overview
Track acquisition volume and value alongside the leading indicators of donor quality.
Donor retention
When CRM data is connected, relate acquisition quality to successful payments, cancellations and longer-term retention.
Donors at risk
Prioritise the donors and operational areas where intervention can have the greatest impact.
Behavioural insights
Measure autonomy, competence, relatedness and intention to stay.
Donor comments
Read what donors say in their own words and use qualitative feedback to explain changes in the numbers.
Top fundraisers
Recognise fundraisers who combine strong production with positive, high-quality donor experiences.
Recruiter coaching
Use an exportable performance view to focus training and coaching on specific skills and outcomes.
Analysis
Filters, dimensions and bookmarks make it possible to analyse recurring questions without rebuilding reports.
Select custom dates, months, quarters or years.
Compare agencies, divisions, locations, campaigns and fundraisers.
Save frequently used reporting views as bookmarks.
Adjust KPI thresholds and groupings for exploratory analysis.
Drill from a high-level signal into the segments and comments behind it.
How it works
From sign-up to action
Connect acquisition data from your agency or fundraising software.
Invite the donor to share feedback shortly after sign-up.
Link the response to the relevant interaction and fundraiser.
Analyse donor sentiment, behavioural drivers and operational quality.
Identify elevated attrition risk and the likely contributing factors.
Send insights to your team, partners or CRM for follow-up.
Monitor whether actions improve quality and retention over time.
Integration
DonorVoice is designed to fit around your existing acquisition, CRM and communication systems. The precise setup depends on your channels and technology, but commonly includes:
A data connection with F2F, D2D or telephone fundraising software.
A unique donor or interaction identifier.
Email domain configuration for reliable feedback invitations.
A CRM connection for retention outcomes and personalised follow-up.
Clear access roles for charity teams and fundraising partners.
Expert support
More than software
A dashboard only creates value when people know how to interpret it and what to do next. DonorVoice consultants help teams move from signal to action through onboarding, regular analysis and practical recommendations.
Platform onboarding and interpretation training
Regular performance reviews
Recommendations for fundraiser coaching
Agency and stakeholder working sessions
Design and review of improvement tests
Support translating donor feedback into follow-up and communication
